Role: Brand Strategy, Visual Identity, Packaging Design, Marketing Materials, and Product Mockups.

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What started as a love for malabi became a small business built around creativity, hospitality, and attention to detail.

Jolie creates handcrafted cream-based malabi in unique flavors, customized for events, gifts, and special moments. The brand combines the warmth of homemade desserts with a fresh and playful visual identity that feels both personal and memorable.

The design system was inspired by the owner’s welcoming personality and her desire to turn a familiar dessert into a premium experience.